Beyond The Cart

SUSTAIN and SCALE Your Launch Success with Streamlined Strategy and Systems

High Ticket Enrollments from One Organic 2 Day Paid Event = $30,000 in Paid in Full Revenue

Enrollments in a Brand New Certification Program = $105,000 Organic Launch

Mostly Brand New Clients Enrolled in a $1k Live Program in 13 Days = $63,000 Organic Launch

Students Enrolled in a $3,000 Digital Course = $1,700,000 Launch (Paid Ads, Affiliates + Organic)

Calling all…

It’s Time to Replace Those Short-Sighted Launch Strategies with Profitable & Sustainable Results


Who I Serve


Learn to Launch

With my Step-By-Step Course “Launch Leaders Academy”

Teaching Launch Doers how to become LAUNCH LEADERS

  • Instant Access Modules of self-paced short but powerful training videos walking you through the exact process I take my clients as we plan a launch so you understand how to strategize, structure, and systematize an online launch. Get access to what you need when you need it.
  • Access to a private Slack community for 12 weeks to get on the spot guidance and feedback on the coursework and putting it into practice in a live launch
  • On demand access to the Launch Locker including project planning templates, sample launch runways, SOP templates, testing checklists and more!


5 Live Virtual Events to Host in 2023 Coaches in the USA - Canada


Custom Strategy & Systems Support

Let’s work together 1-1 to build a sustainable back-end of systems to SCALE your success


You Love the Energy, Connection, and Results of Launching…

What You Don’t Love Is Launch Burnout

(Because Well… Who Does?!)

But What If…

Instead of:

Following the latest, so-called greatest launch strategy, that you don’t realize doesn’t fit your business model or values until you’ve already done it…


Craft the strategy that was best for you at the exact stage of business you’re at, taking into account your resources, capacity and preferred tactics.

Instead of:

Wondering exactly what has to happen when, never quite confident you’re not missing a crucial part of your launch which could be a key to its success…


Have a detailed roadmap (in a system you and your team will actually use) to launching successfully without missing any key ingredients.

Instead of:

Long days + late nights (and let’s not forget about weekends!) in front of your computer writing copy, building landing pages, answering team emails, or conducting sales calls…


Have an empowered team to support you so you can take time for your self-care rituals, family, friends, and oh yeah, the rest of the business that you’re still running.

Instead of:

Being stuck in the last-minute launching hamster wheel, burning out not only yourself, but your team…


Have a plan that is forward-looking, but also flexible enough to accommodate in the moment inspiration and new information.

Instead of:

Dreading decision fatigue, feeling like you’re the one who has to have all the answers, and being the only one your team relies on for direction…


Have expert strategy guidance, a second brain on your launch AND a layer of support to direct your team in successful implementation + execution.

Instead of:

Feeling like you’re throwing the proverbial spaghetti at the wall Every.
You launch…


Have repeatable processes for tracking what is working and what isn’t so you know where to focus your and your team’s efforts to get the best return.


Download Our FREE Proactive Launch Planner Now

And Invite More Calm and Less Chaos Into Your Launch!


How We Launch

launch plan


Create a strategy aligned with how YOU like to show up during a launch, taking into consideration your team’s resources, strength, and capacity, and what’s currently working in the digital marketing space.

launch project plan


A strategy is only as successful as its implementation. Our team creates the tactical roadmap so your team can seamlessly execute and so your launch can reach its full potential.

live launch system


It’s time to put that plan into action, preparing launch assets to ensure they do their work to get the best result, and build systems that allow you to rinse and repeat every time you run a campaign.

launch planning


As your launch concludes, we assess what worked and what didn’t, capture the learning to carry forward to future campaigns so that you can amplify what worked, and avoid what didn’t.



I’m on a mission to help conscious leaders in the coaching space craft and execute customized and optimized launches!

I consider launches as a microcosm of your business, serving not only as an opportunity to generate the income and impact you desire, but also as an invaluable guide for improving the overall effectiveness and efficiency of your business.

However, when you find yourself exhausted by the never-ending hamster wheel of live launching, it may seem impossible to utilize them for anything beyond generating sales during that specific cycle.

By analyzing the aspects that are already successful and identifying areas for improvement in both your business and your launches, we can figure out how to streamline and optimize your launches in a way that makes running  them more sustainable, profitable (and enjoyable!

As Featured On

Let's Launch Together!

1:1 90 Minute Launch Intensive

Let’s Get You Set Up for Success With a Solid Launch Strategy

A 1:1 90 minute live session on Zoom where we can:

  • Create your customized launch strategy from scratch
  • Workshop on optimizing your existing launch strategy
  • Focus on one area of your launch that you want to dial in to maximize your efforts and get the greatest return (think messaging, marketing strategy, sales system, or team)

Before the call ends, we’ll decide together what resources would support you after the Intensive.

That may be a project plan, templates or swipes for copy or processes, a training for your team, or 1:1 support.

Best part: whatever we create together you can rinse and reuse what we create for launches to come!

Currently Booking – Click Below to Get Connected

High Touch 1:1 Launch Strategy + Management

Skip the DIY and get 1:1 support on your launch!

We will be with you every step of the way through your launch available for weekly check-ins from pre-launch to post.

Whether you are launching a group program or a digital course, a podcast or a blog, live or evergreen and need administrative, technical, or creative support…
we’ve got you!

Currently accepting new clients – Book a Consult Below

Train Your Team with The Influential Launch Leader

tThis 12 Module Course teaches Launch Doers how to become Launch Leaders 

  • 12 modules of self-paced short but powerful training videos walking you through the exact process I take my clients as we plan a launch so you understand how to strategize, structure, and systematize an online launch. Get access to what you need when you need it.
  • Access to a private Slack community for 12 week to get on-the-spot guidance and feedback on coursework and putting it into practice during a live launch
  • On Demand Access to the Launch Locker including project planning templates, sample runways, SOP templates, testing checklists, and more!

Our Blog

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Live Launching: 5 Systems To Put In Place To Maximize Yours

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Today I'm sharing one of the most common launch pitfalls and what to do instead.  I may be one of the few of us out here that are proud enough to say - I LOVE live launching! And when I hear people say that they hate it, or they can't wait to not have to launch...

Virtual Assistant Onboarding Meeting Guide

Virtual Assistant Onboarding Meeting Guide

The Ultimate Virtual Assistant Onboarding Meeting Template Every new client you onboard into your virtual assistant business is exciting! It's another opportunity to have a positive impact on someone's business. And for that impact to ripple out to the work that...

Feel The Launch Love

Alexis Cohen

Alexis Cohen

Founder of Art Medicine

 “We met when we were in the midst of launching an event that was not going well, and Lara came in at just the right moment and turned everything around.

Her project management skills were exceptional, and she worked tirelessly to ensure that the event was a massive success – our most profitable launch yet!

Lara quickly became an integral part of our team. She reorganized our systems and provided invaluable support with our launch strategy and project management.

With her calm and clear presence, she helped to keep our vision grounded week after week, and built powerful structures that brought our vision to life.”

Kristina Shands

Kristina Shands

Copywriting Coach

“Lara is by far the most talented project/launch manager I have ever worked with.

Not only is she always thinking two steps ahead, she also knows how to handle challenging situations with grace and ease.

Lara brings years of experience and a brilliant strategic mind to every launch.

If you have an opportunity to work with Lara on your next project, do it. You’ll be in great hands!”

Ashley Spencer

Ashley Spencer

Virtual Assistant

“She showed impeccable leadership with our team – always finding the perfect solutions to whatever bridges we needed to cross.

Being a VA (virtual assistant) Lara mentored me into becoming an empowered member of the team.

I cannot thank her enough for sharing her brilliance, knowledge, and her loving energy!

Watching Lara manage our launches with such precision and grace has been inspiring.

“What would Lara do,” is my go to motto now.

Irene M

Irene M

Launch + Tech Manager

“Lara is the best there is.

She will take your idea, break it down into tangible action items, hold you accountable every step of the way till you hit your goal.”

Molly Keyser

Molly Keyser

Found of Freedom Creator

“Lara is quite simply the best, and you need to hire her, NOW!

She’s a true expert when it comes to systems, to project planning, and to knowing how to empower our team as well.”

Corrina Steward

Corrina Steward

Soul Wealth Coach

“Quite frankly she’s brilliant in how she approaches solving problems in your business to get the results, whether it is income, client enrollment, products, she often sees the things you can’t see.”

Amy Bradbury

Amy Bradbury

CEO of Empowered Profit

“With her incredible organizational skills and remarkable attention to detail, I never have to worry that Lara will let things fall through the cracks.

Lara is a creative problem solver, a true partner, and an absolute pleasure to work with. Hire her now!“

Hollie Tkac

Hollie Tkac

Copywriter for Coaches

“When she comes into those teams, she is transforming the environment, putting systems in places, getting people on task and on track and getting the team working optimally.

For me as a team member, I feel like I can truly stay in my zone of genius.

I highly recommend working with her in whatever capacity she is offering.”

Amy Yamada

Amy Yamada

VIP Day & ChatGPT Messaging Expert

“I chose to work with Lara because she’s a true leader and she has taken every new launch and project to a new level by matching our team’s execution with my bigger vision.”

Ready to Make Launching Fun (and Profitable)?

Book a Consult or Grab Your Free Resource >>>