Beyond The Cart

Streamlined Strategy and Systems to Successfully Scale Your Launch

High Ticket Enrollments from One Organic 2 Day Paid Event = $30,000 in Paid in Full Revenue

Enrollments in a Brand New Certification Program = $105,000 Organic Launch

Mostly Brand New Clients Enrolled in a $1k Live Program in 13 Days = $63,000 Organic Launch

Students Enrolled in a $3,000 Digital Course = $1,700,000 Launch (Paid Ads, Affiliates + Organic)

Calling all…

Who want to go from…
Launching messy,
Last minute,
with little (or big!) leaks of time, money, and energy…


Organized and Optimized
Launches That Not Only Make You $$$,
But Are Full of Energy and Fun!

It was so valuable to have your perspective and knowledge in the backend of launches that I wouldn’t have considered.

The systems we put in place is allowing us to flow in our operations and also scale.

All your contribution is how I was able to take 5 months off last year.
(Can you believe that I did that? Lol. Life….).

Love you and thank you.”

Lotus Sky

Musical Channel & Shamanic Guide

Just reading the word ‘launching’ can send a tremble through most coaches.

But what if it didn’t have to feel that way?
Let me conjure up some images for you.

What if…

Instead of:

Following the latest, so-called greatest launch strategy, that you don’t realize doesn’t fit your business model or values until you’ve already done it…


Craft the strategy that was best for you at the exact stage of business you’re at, taking into account your resources, capacity and preferred tactics.

Instead of:

Wondering exactly what has to happen when, never quite confident you’re not missing a crucial part of your launch which could be a key to its success…


Have a detailed roadmap (in a system you and your team will actually use) to launching successfully without missing any key ingredients.

Instead of:

Long days + late nights (and let’s not forget about weekends!) in front of your computer writing copy, building landing pages, answering team emails, or conducting sales calls…


Have an empowered team to support you so you can take time for your self-care rituals, family, friends, and oh yeah, the rest of the business that you’re still running.

Instead of:

Being stuck in the last-minute launching hamster wheel, burning out not only yourself, but your team…


Have a plan that is forward-looking, but also flexible enough to accommodate in the moment inspiration and new information.

Instead of:

Dreading decision fatigue, feeling like you’re the one who has to have all the answers, and being the only one your team relies on for direction…


Have expert strategy guidance, a second brain on your launch AND a layer of support to direct your team in successful implementation + execution. 

Instead of:

Feeling like you’re throwing the proverbial spaghetti at the wall Every.
You launch…


Have repeatable processes for tracking what is working and what isn’t so you know where to focus your and your team’s efforts to get the best return.

Amy Yamada

Amy Yamada

VIP Day & ChatGPT Messaging Expert

“I chose to work with Lara because she’s a true leader and she has taken every new launch and project to a new level by matching our team’s execution with my bigger vision.”

Hollie Tkac

Hollie Tkac

Copywriter for Coaches

“When she comes into those teams, she is transforming the environment, putting systems in places, getting people on task and on track and getting the team working optimally.

For me as a team member, I feel like I can truly stay in my zone of genius.

I highly recommend working with her in whatever capacity she is offering.”

Corrina Steward

Corrina Steward

Soul Wealth Coach

“Quite frankly she’s brilliant in how she approaches solving problems in your business to get the results, whether it is income, client enrollment, products, she often sees the things you can’t see.”


How We Launch


Instead of cookie cutter strategies, we focus on proven strategies and hand pick which parts align with your team’s resources, capacity, & strengths to create a strategy that aligns to you and how you like to show up during a launch.


A strategy is only as successful as its implementation and the devil is in the details as they say.

Our team creates the tactical roadmap for your team so your launch can reach its full potential.


It’s time to put that plan into action, preparing launch assets to ensure they do their work and get the best result!

As we run the strategy, we build systems that allow you rinse and repeat without recreating the wheel every time you run a  campaign.


As your launch concludes, we assess what worked and what didn’t, capturing the learning so you can carry it forward to your future campaigns.

As we create a well-oiled machine out of your launch, we continually optimize; seeking opportunities to amplify what’s working!



I’m on a mission to help conscious leaders in the coaching space craft and execute customized and optimized launches!

I think of launches as a microcosm of your business, serving not only as an opportunity to generate the income and impact you desire, but also as an invaluable guide for improving the overall effectiveness and efficiency of your business.

However, when you find yourself exhausted by the never-ending hamster wheel of live launching, it may seem impossible to utilize them for anything beyond generating sales during that specific cycle.

By analyzing the aspects that are already successful and identifying areas for improvement in both your business and your launches, we can figure out how to streamline and optimize your launches in a way that make them more successful, profitable (and enjoyable!) With my support, we will maximize the potential of your launches while working toward long-term and sustainable success.

How I Can Help:

1:1 90 Minute Launch Intensive

Let’s Get You Set Up for Success With a Solid Launch Strategy

A 1:1 90 minute live session on Zoom where we can:

  • Create your customized launch strategy from scratch
  • Workshop on optimizing your existing launch strategy
  • Focus on one area of your launch that you want to dial in to maximize your efforts and get the greatest return (think messaging, marketing strategy, sales system, or team)

Before the call ends, we’ll decide together what resources would support you after the Intensive.

That may be a project plan, templates or swipes for copy or processes, a training for your team, or 1:1 support.

Best part: whatever we create together you can rinse and reuse what we create for launches to come!

Currently Booking

High Touch 1:1 Launch Strategy + Management

Skip the DIY and get 1:1 support on your launch!

I will be with you every step of the way through your launch available for weekly check-ins from pre-launch to post.

Whether you are launching a group program or a digital course, a podcast or a blog, live or evergreen and need administrative, technical, or creative support…
I got you!

Currently Booking

Train Your Team with The Influential Launch Leader

This 12 Module Course teaches Launch Doers how to become Launch Leaders 

  • 12 modules of self-paced short but powerful training videos walking you through the exact process I take my clients as we plan a launch so you understand how to strategize, structure, and systematize an online launch. Get access to what you need when you need it.
  • Access to a private Slack channel for 12 weeks to get on the spot consulting, coaching, and feedback on either the coursework or a client’s currently running launch.
  • On Demand Access to the Launch Locker including project planning templates, sample launch runways, SOP (standard operating procedure) templates, and testing checklists.

Click “Learn to Be a Launch Manager” in the Menu Navigation to learn more!


Amy Bradbury

Amy Bradbury

CEO of Empowered Profit

“With her incredible organizational skills and remarkable attention to detail, I never have to worry that Lara will let things fall through the cracks.

Lara is a creative problem solver, a true partner, and an absolute pleasure to work with. Hire her now!“

Molly Keyser

Molly Keyser

Found of Profitable Courses

“Lara is quite simply the best, and you need to hire her, NOW!

She’s a true expert when it comes to systems, to project planning, and to knowing how to empower our team as well.”

Irene M

Irene M

Launch + Tech Manager

“Lara is the best there is.

She will take your idea, break it down into tangible action items, hold you accountable every step of the way till you hit your goal.”

Our Blog

The Latest in Launching

The Ultimate Virtual Assistant Onboarding Meeting Template

The Ultimate Virtual Assistant Onboarding Meeting Template

The Ultimate Virtual Assistant Onboarding Meeting Template Get off on the right foot with your virtual assistant clients with a professional onboarding meeting! An effective onboarding meeting will help you and the client get clear on next steps to integrate you on...

6 Ways to Improve Your Webinar Show Up Rate

Higher Show Up Rates = More Sales First of all, why is increasing your show up rates on your virtual training (whether you are hosting a webinar, a workshop, a masterclass, or challenge) important? Since leading online launches starting in 2016, regardless of what...

Alexis Cohen

Alexis Cohen

Founder of Art Medicine

“We met when we were in the midst of launching an event that was not going well, and Lara came in at just the right moment and turned everything around. Her project management skills were exceptional, and she worked tirelessly to ensure that the event was a massive success – our most profitable launch yet!

Lara quickly became an integral part of our team. She reorganized our systems and provided invaluable support with our launch strategy and project management. With her calm and clear presence, she helped to keep our vision grounded week after week, and built powerful structures that brought our vision to life.”

Kristina Shands

Kristina Shands

Copywriting Coach

“Lara is by far the most talented project/launch manager I have ever worked with.

Not only is she always thinking two steps ahead, she also knows how to handle challenging situations with grace and ease.

Lara brings years of experience and a brilliant strategic mind to every launch.

If you have an opportunity to work with Lara on your next project, do it. You’ll be in great hands!”

Ashley Spencer

Ashley Spencer

Virtual Assistant

“She showed impeccable leadership with our team – always finding the perfect solutions to whatever bridges we needed to cross.

Being a VA (virtual assistant) Lara mentored me into becoming an empowered member of the team.

I cannot thank her enough for sharing her brilliance, knowledge, and her loving energy!

Watching Lara manage our launches with such precision and grace has been inspiring.

“What would Lara do,” is my go to motto now.

As Featured On

Ready for an Organized + Optimized Launch?

Book a Call or Grab Your Free Resource >>>