Posts by Lara La Sala
Working as a VA: How To Leverage Your Skillset From Corporate To Online World
So you have just joined or are planning to join the online space as a virtual assistant (VA). You’re coming in with a specific skillset gained from your corporate or nine to five job and are now trying to figure out how to maximize your time, value, and make a good living off your VA…
Read MoreUpscaling as a VA: Four Traits Of A Successful Launch Manager
Live launching is quite prevalent in the online space today and it’s not going anywhere anytime soon. For the past five years, I’ve had the privilege of supporting coaches and online entrepreneurs with all kinds of launches- that includes everything from launching blogs, podcasts, and websites. So I know for sure that if, as a…
Read MoreVanity Metrics Glitter Vs Engagement Gold
If you’re not familiar with the phrase “vanity metrics”, they are the numbers or metrics in your business that don’t actually give you an accurate representation of performance or potential for the results. These metrics are deceptive by nature but people still chase after them because they give the illusion of progress and make the…
Read MoreWake Your Audience Up! How To Boost Low Or No Engagement
Tired of speaking to a virtual empty or uninterested room? You’ve got 10,000 people on your email list. You’ve got a Facebook group with 3,000 members. You’ve got 2,500 followers on Instagram. Yet nobody is engaging with you. What do you do? That’s the purpose of this post. To give you pointers on how you…
Read More3 Email Marketing Strategies You may not be Using in Your Business (but totally should!)
Email marketing is one of my favorite things to write about and certainly one you should be taking advantage of as a business owner. For one, it offers an incredible return on investment: For every $1 you spend on email marketing, you can expect $42 in revenue (Isn’t that just mind-blowing?) Also, it has been…
Read MoreLess is More: How Simplifying Could Mean More Profit for Your Business
I took part in a mastermind recently and one of the highlights for me was the exploration into this concept and principle of ‘less is more’. It reminded me of an experience I had working with a former client and how applying this concept in her business helped her scale to multiple seven figures. I…
Read MoreHow to Work your Calendar so It Actually Works for You (Real-Life Example)
I had a powerful interaction with one of my newer clients recently, as a result of a time management process we went through together When I first start working with someone, we usually go through an intake form followed by a kickoff call. One of the things I ask on that form and on the…
Read MoreWhat Email Marketing System should I be Using in My Coaching Business?
That’s the number 1 question I get asked by clients who are either just starting out in the online space or those who are scaling their businesses. And it’s no surprise because we all know that email marketing is one of the most powerful ways to stay connected to our communities. CRMs are one of…
Read More7 Quick Updates that will Make Your Opt-In Page Convert Better
https://vimeo.com/499706938 So you have built this opt-in page but you find that for some reason it is not converting as well as you hoped it would. First off, you want to make sure the four basic elements that make up an opt-in or landing page are all there and doing what they should. These four…
Read MoreThe Four Elements of a Conversion-Ready Opt-In Page
The opt-in page: What is it? An opt-in page is just a landing page that has one goal: to get someone to exchange their email address for some type of free content. A question I get asked a lot is this: what is the difference between a page on your website and a landing or…
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