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The Four Elements of a Conversion-Ready Opt-In Page

The Four Elements of a Conversion-Ready Opt-In Page

The opt-in page: What is it? An opt-in page is just a landing page that has one goal: to get someone to exchange their email address for some type of free content. A question I get asked a lot is this: what is the difference between a page on your website and a...
3 Powerful Types of Email Marketing For Your Business

3 Powerful Types of Email Marketing For Your Business

Email marketing is still one of the most successful ways to sell, especially in the digital space. According to Oberlo, for every $1 that you spend on email marketing, you can expect $42 in revenue. And it has also been found that 49% of consumers said that they would...