Becoming an online Launch Manager for coaches is an amazing way to leverage your experience as a virtual assistant or service provider. It can help you raise your revenue and increase the impact and influence you to have on your clients’ online coaching businesses.
This post will share what online Launch Managers do. It also outlines what skills you may already have as a virtual assistant or service provider. Furthermore, how those skills can be transferrable to an online Launch Manager role. Let’s dive in!
What does an online Launch Manager for coaches do?
In the strictest terms, an online Launch Manager is a person who helps to lead a coach and their team through a launch. The launch can be of an online program, course, or product.
However, as a Launch Manager, there are different levels of service that you can provide to support your clients.
Some Launch Managers provide strategic planning and advice to their clients. This could include things like annual and quarterly planning services. They could also consult on the marketing strategy for the launch, as well as strategy around team structure and systems.
Most Launch Managers facilitate the production of the launch. They are responsible for overseeing the successful execution of the launch. This would include building out project plans, facilitating team communication, and making sure deadlines are met.
There are also Launch Managers who offer some level of implementation to support the launch. They made themselves actually execute the implementation or have their own team that facilitates the execution on behalf of the client.
Why Become an Online Launch Manager?
- Having more influence in your clients businesses. I know one of the desires I had for myself as a virtual assistant was to be more involved in driving the direction of the business (whether that was within the scope of my role or expanding my role). Consequently, expanding my skill set into launch management, and now launch strategy, allowed me to become a strategic thought partner to my clients. Instead of being someone who constantly took direction, I could now offer guidance and insights. I was directly involved in driving the direction of the business, our strategy, our projects, and our team.
How do I become an online Launch Manager for coaches?
Thinking about becoming an online Launch Manager can seem intimidating. If you’re not clear on exactly what they do, or even if you are clear.
What skills does an online launch manager need? Do I already have those skills? What skills will I need to learn? What will make me successful in the role?
These are some questions you may be asking yourself as a virtual assistant or service provider.
The fact is that if you have been working in the online space as a virtual assistant or service provider. You likely have a lot of the skills required to become a launch manager, and maybe even a launch strategist.
The most important thing to consider is what YOU actually WANT to do, and what services you’d enjoy providing.
Here are some things to consider:
What Kind of Skills as a Virtual Assistant or Service Provider? Would Be Good for or Transferable to a Launch Manager Role?
Now you have an understanding of what an online Launch Manager does and the skills you already have to make you successful. It’s time to learn how those skills actually get put into practice.
I created a checklist for launch managers to understand their specific responsibilities. The checklist supports daily, weekly, monthly, and as-needed tasks for successful launches. Additionally, It helps launch managers support clients through a successful launch.
You can also follow us on Facebook.