Working as a VA: How To Leverage Your Skillset From Corporate To Online World
So you have just joined or are planning to join the online space as a virtual assistant (VA). You’re coming in with a specific skillset gained from your corporate or nine to five job and are now trying to figure out how to maximize your time, value, and make a good...
Upscaling as a VA: Four Traits Of A Successful Launch Manager
Live launching is quite prevalent in the online space today and it’s not going anywhere anytime soon. For the past five years, I’ve had the privilege of supporting coaches and online entrepreneurs with all kinds of launches- that includes everything from launching...
Vanity Metrics Glitter Vs Engagement Gold
If you’re not familiar with the phrase “vanity metrics”, they are the numbers or metrics in your business that don’t actually give you an accurate representation of performance or potential for the results. These metrics are deceptive by nature but people still chase...
Wake Your Audience Up! How To Boost Low Or No Engagement
Tired of speaking to a virtual empty or uninterested room? You've got 10,000 people on your email list. You've got a Facebook group with 3,000 members. You've got 2,500 followers on Instagram. Yet nobody is engaging with you. What do you do? That’s the purpose of this...
3 Email Marketing Strategies You may not be Using in Your Business (but totally should!)
Email marketing is one of my favorite things to write about and certainly one you should be taking advantage of as a business owner.For one, it offers an incredible return on investment: For every $1 you spend on email marketing, you can expect $42 in revenue (Isn’t...
Less is More: How Simplifying Could Mean More Profit for Your Business
I took part in a mastermind recently and one of the highlights for me was the exploration into this concept and principle of ‘less is more’. It reminded me of an experience I had working with a former client and how applying this concept in her business helped her...
How to Work your Calendar so It Actually Works for You (Real-Life Example)
I had a powerful interaction with one of my newer clients recently, as a result of a time management process we went through together When I first start working with someone, we usually go through an intake form followed by a kickoff call. One of the things I ask on...
7 Quick Updates that will Make Your Opt-In Page Convert Better
https://vimeo.com/499706938So you have built this opt-in page but you find that for some reason it is not converting as well as you hoped it would. First off, you want to make sure the four basic elements that make up an opt-in or landing page are all there and doing...
The Four Elements of a Conversion-Ready Opt-In Page
The opt-in page: What is it? An opt-in page is just a landing page that has one goal: to get someone to exchange their email address for some type of free content. A question I get asked a lot is this: what is the difference between a page on your website and a...
What Is An Integrator in Business? Do I Need One?
Some time ago, someone I worked with reached out and wanted to know what kind of skills or traits they should look out for when hiring an Integrator in their company. She found the information I provided so helpful, that I figured it might be a good idea to share it...
About Lara La Sala
Lara is a business consultant, mom of 4 kids + 2 dogs and a roller derby jammer.
She helps mission-driven entrepreneurs + their teams to go from overwhelmed + burnt out to focused + on fire, creating consistent forward momentum + accelerating their business results.
Lara is passionate about helping her clients in upleveling their leadership, streamlining their systems + building empowered teams.
She has been called a creative problem solver, transformer of teams + a systems sorceress.
Lara uses the pronouns she / her.